Wednesday, December 21, 2016

Free Family Portraits

During the four weekends from Thanksgiving to Christmas break, DATA Digital Imaging students ran Free Family Portraits in partnership with the Cathedral City Library. This special community service project invited friends, families, and pet owners in for free portraits managed and operated entirely by DATA photography students for the second year in a row.

Small groups of students operated the mobile studio, handled appointments, edited on location, and delivered images to a wide variety of families in the community.

A very special thank you to 
Librarian Joshua Kunkle
for providing the studio space and supporting our students!


Tuesday, December 20, 2016

Student Design Runs in Desert Sun

As part of our ongoing relationship with the City of Cathedral, DATA Digital Imaging Junior Angela Inprom, had her ad selected to be published in the Desert Sun.
The half-page advertisement ran to promote the city's 35th anniversary and annual balloon festival and was made possible in collaboration with Chris Parman, Cathedral City Communications and Events Manager. 

Monday, December 12, 2016

Addicted to AdFed

On December 7th, members from the Desert Ad Fed lead a workshop in DATA's Digital Imaging lab at Cathedral City High School to assist students with their upcoming Addiction campaign scholarship contest.

The 2-hour workshop, conducted by professionals from Lamar Outdoor Advertising, Alpha Media Group, and the marketing team at Fantasy Springs Casino, were made available to the juniors and seniors to answer questions about the valley-wide competition as well as what it takes to build a career in marketing and advertisement.

Thank you again Desert Ad Fed!

Demonstrating Students Voices

Student designers Morgan Wash and Blanca Granados. 
On December 9th, the DATA program hosted another group of educators and community partners at their Winter Demonstration Day. This bi-annual event provides visitors a special look into the Academy's structure, classrooms, and unique approach to career technical education in design, media, arts, and SkillsUSA. As usual, it is always the student's voices that steal the show!

Saturday, December 10, 2016

DATA Grad Showing at UCLA

Congratulations to DATA grad, Jarelle Balanzat, for her short film being selected to show as part of Focusing Techniques at UCLA's Broad Art Center! All films in the show were part of the still recently new Digital Media Arts degree program at the university.   

Wednesday, December 7, 2016

111 Music Rides Again!

On December 3rd, a handful of DATA students were given the unique opportunity of shooting the 2nd Annual 111 Music Festival. For the second year in a row, the student event photographers worked in partnership with the Coachella Valley Art Scene to document this "innovative combination of music and public transportation" to create awareness about the Sunline Transit Agency and local artists.

20+ bands hopped on and off 5 different buses as they traveled back and fourth between Palm Springs and the city of Coachella. The center stage this year was set near CVAS' new Palm Desert Community Gallery along Highway 111 to provide the center point of the event's entertainment.

Learn more about the

Friday, November 4, 2016

Students Present to CAEA

On Friday, November 4th, The Digital Arts Technology Academy and the CCHS Art Department hosted 25 middle and high school teachers as part of the California Arts Education Association's Southern Region Conference 2016. The visiting visual arts educators learned about the DATA program, toured studio classrooms, and heard student's speak about their experiences in the CTE Design, Media, Arts pathway and SkillsUSA.

Sunday, October 30, 2016

Studio Day 2016

On Friday, October 28th, 30 DATA Digital Imaging students returned to Palm Springs Grip and Lighting for Studio Day 2016. This was the 3rd Studio Day for DI over the years and, as usual, it provided a very special opportunity to work with local photographers in a professional environment.

This time around, students engaged with photographers Taylor Sherrill, Chris Miller, and Lani Garfield, who are all well known in the Coachella Valley and beyond. New and experienced students used a variety of high-end studio lighting to capture peers modeling DATA Gear in two distinct environments.

Saturday, October 22, 2016

2016 Teen Docent

Congratulations to DATA student Rebecca Wenger for earning a spot as a 2016 Teen Docent at the Palm Springs Art Museum!

Students from across the Coachella Valley are invited to apply and interview for one of the 15 spots.
After being 'hired', they train for 12 days during the summer to learn public speaking skills and about the Museum's fine art collection in preparation to lead tours for visiting elementary schools.

Thursday, October 20, 2016

At Home with Monsters

On October 24th, 80 DATA students visited the Los Angeles County Museum of Art (LACMA) to view At Home with Monsters, an exhibition curated by Mexican filmmaker Guillermo Del Toro. The show provided insight into his imagination through a personal collection of paintings, drawings, artifacts, and concept film art. It showcased the many facets of movie-making through a wide range of works by many artists. Students also took the Art of Many Cultures tour to gain a deeper understanding of how art and culture influence each other and get an up close look at masterpieces from the Romans to Pop Art.

Friday, September 30, 2016

Washington Leadership Institute

For four days in September, two DATA students attended the Washington Leadership Training Institute (WLTI) in Washington, DC as part of their role as SkillsUSA state officers.

State Secretary Shan Vo and State Reporter Guadalupe Cortez went through intensive training with their fellow officers from across the United States. While in D.C., they also visited historical monuments and met with representatives from California and the Coachella Valley to share their thoughts on SkillsUSA and the value of Career Technical Education.

Tuesday, June 14, 2016

[ Abstract ] @ CSMF

Congratulations to DATA animation students for their collaboration [ Abstract ] being selected for Best use of Music at the 50th Annual California Student Media Festival! The event took place on Saturday, June 11th at the Colburn School for performing arts in Los Angeles.

[ Abstract ] was an experimental piece focusing on the use color, shape, and form set to Imaginary Landscape No. 5 the by Avant-garde composer John Cage.

Thursday, June 9, 2016

A Decade of Grads

Congratulations to the 10th graduating class
of the
Digital Arts Technology Academy
at Cathedral City High School

Wednesday, June 8, 2016


Congratulations to the following DATA Digital Imaging seniors whose work was awarded on June 2nd at the 54th Annual Riverside County High School Art Show! Their work was selected out of 426 students from 34 high schools throughout Riverside County and exhibited at the Riverside Art Museum.

Mariafernanda Salazar
Madame Trixie
1st Place Photography

Ambriel Styve-Hector
The Light of Everything
2nd Place Graphics

This was the first year CCHS entered the show and was honored to be part of such an amazing collection of high school student work.

Friday, June 3, 2016

Riverside City Prep

On May 26th, four DATA sophomores visited the Applied Digital Media & Printing department at Riverside City College in preparation for SkillsUSA Graphic Communications competitions.

They were able to get hands-on with color printers and automated equipment used in the national competitions not available at local high schools. A special stop was also made for lunch on the patio at the famous Tio's Tacos.

Good luck to Sadrac Camacho as he represents CCHS and California this June at the 2016 National Leadership and Skills Conference in Louisville, Kentucky!

Junior Mentor Success

Congratulations to the students and local professionals for the time and energy that they put into the 2015-16 DATA Mentor Program! The program runs September through May with an awards luncheon at the Classic Club in Palm Desert sponsored by the Greater Palm Springs Convention and Visitors Bureau.

Monday, May 16, 2016

Celebrating Creativity in Cathedral City

On Saturday, May 14th DATA students were honored by the Cathedral City Public Arts Commission at the 3rd Annual DATA Visual Arts Awards. The event celebrated the creative talents of both photography and filmmaking on the "big screen" at the Mary Pickford Theater. The 11 photography submissions will be on display at the Commission's new gallery space at city hall through summer.

Manny Perla, $300 1st Place Photography

Jessica Carrillo, $200 2nd Place Photography

Guadalupe Cortez, $100 3rd Place Photography

Gone Mad, $300 1st Place Video
River's Diary, $200 2nd Place Video
To My Love, $100 3rd Place Video

A huge thank you to
Alan Carvalho and the Public Arts Commission 
for supporting digital arts at Cathedral City High School!

Demonstrating DATA

Above: 9th grade game design team. 
On Friday the 13th, The Digital Arts Technology Academy hosted teachers and administrators from several school districts that included Calexico, Porterville, and Hesperia as part of their California Partnership Lighthouse Academy/Apple Distinguished Program status. Twice a year, the DATA team of teachers and students share what makes them one of the truly unique community-based arts and technology programs in the country.

The students themselves stole the show as usual providing authentic experiences and demonstrations of their creative talents in:
Video Game Design

In case you missed it,

Glo-tastic Health 2016

The 2016 Health Glo Run on May 7th was go-tastic and DATA Digital Imaging was there again to capture the action!

Not only did The Foundation design an exceptional fundraising opportunity to support arts and technology in Palm Springs USD schools, but it also offered a super-challenging environment for DATA photographers to shoot motion in low-light and run a photo booth in the middle of a live event.

X Marks the Spot!

On May 5th, DATA Digital Imaging and SkillsUSA students assited the The City of Cathedral City and the Public Arts Commission at the Cathedral City Library for the dedication of X Marks the Place, a metal sculpture by renowned artist Simi Dabah.

Students greeted guests from Coachella Valley arts organizations, photographed the event, and were part of the dedication ceremony. A collection of best work in digital art from DI creatives is also on display through June.

Thursday, May 5, 2016

Digicom 2016

Congratulations to the 15 DATA students who were awarded at the 2016 Digicom Student Film Festival on May 3rd at the Palm Springs Convention Center! More then $12,000 in scholarships and cash awards were earned by students for their efforts in English curriculum, Animation, and Digital Storytelling.

Make sure to check out

The Light of Everything by Ambriel Styve-Hector


[ Abstract ] A collaborative animation inspired by John Cage edited by Jonas Engelmann

A huge thank you to David Vogel and the rest of the Digicom staff for supporting PSUSD students!

Bah'Roke @UCR

The 2016 Palm Springs Unified School District Showcase Art Exhibition is more impressive then ever! Collaborative works, in a variety of media from all five PSUSD high schools, are on display through June 17th at UC Riverside, Palm Desert.

For this year's exhibit, DATA Digital Imaging aimed to go beyond the standard display of prints in frames. Students were asked to contrast the qualities of Baroque art with a reality of life far from the opulance of the European movement. The 8 contemporary photographs (above) were set in large gold frames and arranged to sample a Baroque-style gallery.

A very special thank you to PSUSD VAPA Coordinator Louisa Castrodale for making this annual event happen and the Coda Gallery for donating the frames to Cathedral City High School!

Thursday, April 21, 2016

Cat Center (Re)Designed

Congratulations to the following DATA sophomores for being selected by the Cathedral Center for their logo re-designs! The 1st place winner's work will be used by the Center for years to come.

$260 1st Place
Morgan Wash

$150 2nd Place
Angela Inprom

$100 3rd Place
Sadrac Camacho

Friday, April 15, 2016

Fashion+Art = Spring Break

in addition to the 68 competitors that attended the 2016 SkillsUSA California Skill and Leadership Conference, many additional DATA students worked during spring break to shoot annual events such as the Indian Wells Arts Festival in partnership w/Hot Purple Energy and Fashion Week El Paseo.

Both Fashion Week and the IWAF events continue to provide work-based learning experiences with in the local arts community for students to apply skills learned throughout the Academy.

At IWAF, DI students work directly with local company, Hot Purple Energy, to operate a photo-booth run entirely on solar energy and act as official photographers for the 3-day arts event.

At Fashion Week, both DATA Digital Imaging and Digital Storytelling students are the only school given access to the exclusive media platform for the entire 7 nights. This provides an extremely rare opportunity for deserving students to exercise pro-skills and rub elbows with likely mentors.

Sunday, April 3, 2016

2016 SkillsUSA California

Congratulations to the following DATA students for their efforts at the SkillsUSA California 49th Annual State Leadership and Skill Conference in San Diego, Ca!

Graphic Communications - Sadrac Camacho 
20 Second Elevator - Rosalina Rogel 

 Screen Printing Technology - Jeanette Gonzalez 
Audio/Radio Production - Tinity Walker & Mariah Vega 
Creed - Disneiruby Parra 

3D Visualization and Animation - Jordan Lazalde & Antonio Arce 
Interactive Game Design - Jonas Engelmann, Miguel Platero, Diana Mejia, & Sebastian Gomez 
Creed - Andrea Rojas 

State Officer Elect 
Secretary - Shan Vo 
Reporter - Guadalupe Cortez 

Regional Officer Elect 
Hillary Rivera & Jennifer Reynoso 

Statesman Awards 
Diana Nguyen, Melissa Diaz, Shan Vo, Guadalupe Cortez, Hillary Rivera, & Jennifer Reynoso

- Gold and officers will advance to Nationals in Kentucky this June -

Wednesday, March 23, 2016

DI Rocking the ADDYs

Congratulations to the following DI students for their work being recognized at the 2016 Desert Advertising Federation's ADDY Awards! Each student was challenged to create an electronic/print advertising campaign based on the theme Be True to Your School. The students and Mr. Cauthron were recognized on Saturday, March 19th at the Hard Rock Hotel in downtown Palm Springs.

Senior Jetzabel Villaescusa
1st Place - $2,000

Junior Rebecca Wenger
3rd Place - $1,250

DATA Digital Imaging
$1,850 Classroom Grant

Learn more about the ADDYs here!

Monday, March 7, 2016

Create Day 2016

On March 2nd, the Digital Arts Technology Academy launched its second Create Day. 80 Students from three local middle schools were invited to come to Cathedral City High School to participate in full-day workshops in studio classrooms lead be current DATA students. Workshops included:
Digital Photography 
Game Design 
T-shirt Design 
Digital Cinema 
TV Video Production 
Audio/Radio Production

8th graders were taught professional tools emphasizing creativity and became familiar with the CCHS campus. The day concluded with a student showcase and raffle items. Participating students also took home the student-designed shirt for the day.

Wednesday, March 2, 2016

Live from the Coconut Grove

On Saturday, Feb. 27th, 5 DATA Digital Imaging photographers were hired by the premier Palm Springs event planning, design and production firm, Momentus to shoot red carpet paparazzi-style at the Mizell Center's Coconut Grove gala fundraiser. Students matched the 1930's Hollywood theme with old school garb to assist in their travel efforts for the upcoming SkillsUSA California competitions in San Diego.

Friday, February 26, 2016

Opposite James Franco

Pictured right are DI seniors Ambriel Styve-
In the February 2016 issue of California Educator, the DATA Digital Imaging/Rio Vista Elementary multi-age collaboration On My Way was highlighted as part of Media Teachers in the Headlines. The larger article focuses on the story of actor James Franco teaming up with his high school journalism teacher to lead a filmmaking workshop for teenage students in Palo Alto.

Wednesday, February 24, 2016

Launching MAKE

Over the weekend of February 18th-20th, DI students photographed the opening of the Coachella Valley's newest unique creative space at the Westfield Mall-Palm Desert. MAKE, the current project from the Coachella Valley Art Scence brings locally-made art, music, and prose to the public in a store front centered around creativity and interaction. Advanced Photographers were provide this special event opportunity to cover Lounge: A night of art and music, Selfie-Examination: An artist's reception, and Connected: An open mic night.

Friday, February 5, 2016

DATA Grad Publishes at UC Berkeley

2014 DATA grad, Sara Lopez, published her first article in the Triple Helix, UC Berkeley's re-established Science in Society journal. Colonizing Mars: The second space race is part of the Berkley chapter collection in collaboration with 25 universtities from around the world. The aim of the organization is to promote interdisciplinary discussion on current scientific topics.

Sunday, January 31, 2016

DATA Dominates Region 6 Skills

Despite increased competition from both the skill and leadership events held the last two Saturdays in January, a total of 68 DATA students earned spots to compete in 23 events at the SkillsUSA California 49th Annual State Leadership and Skill Conference this April in San Diego. 

Congratulations to the following DATA students for dominating the 2016 SkillsUSA Region 6 arts, media, and design industry skill events at San Bernardino Valley and Riverside City colleges on Saturday, January 30th! 

3D Visualization
Gold Jordan Lazalde & Antonio Arce
Silver Armando Perez & Javier Pardo

Advertising Design
Gold Blanca Granados
Silver Morgan Wash

Audio/Radio Production
Gold Trinity Walker & Mariah Vega

AME Career Pathway Showcase
Gold Guadalupe Cortez, Rosalina Rogel & Andrea Rojas

Crime Scene Investigation
Silver Michelle Velasquez, Citlally Alvarez-Sanchez & Elsa Delacruz

Digital Cinema
Silver Jebari Wooten & Manuel Aramburo

Game Design
Gold Sebastian Gomez, Miguel Platero, Diana Mejia & Jonas Engelman
Silver Redmyn Lee, Long Vay, Eduardo Rojas & Kimberly Vu
Bronze Conner Robles, Natalie Arce, AJ Burke & Leon Pena

Graphic Communications
Gold Sadrac Camacho

Graphic Imaging Sublimation
Gold Damian Jimenez
Bronze Andrew Russell

Page Layout
Gold Daniel Alvarado
Silver Ashley Chaldez

Gold Manuel Perla
Silver Mariafernanda Salazar

Screen Printing Technology
Gold Christian Suarez
Silver Jeanette Gonzalez

TV Video Production
Silver Jadin Wash & Juvan Hackett

Advancing to State
Game Design - Sebastian Gonzalez, Juan Martinez, Daniel Rodriguez, & Luis Galindo
Erick Inzunza, Jelani Wooten, Memorie Maglinti & Kevin Lopez
Miguel Covarrubias, Andrew Liza & Randy Avina
Crime Scene Investigation - Sebastian Garcia, Estefany Zavala & Aldair Pacheco
Digital Cinema - Citlali Vazquez & Karen Meza

Sunday, January 24, 2016

SkillsUSA Region 6 Leadership

Congratulations to the following DATA students for medaling at the 
2016 SkillsUSA California Region 6 Leadership competitions at Granite Hills High School!

20 Second Elevator
GoldRosalina Rogel

Chapter Display
Gold - Karen Meza & Citlali Vazquez
BronzeMakayla Coor & Lisa Rojas

Gold - Andrea Rojas
Bronze - Disneyruby Parra

Community Service
Bronze - Guadalupe Cortez, Jennifer Reynoso & Shan Vo

Extemporaneous Speaking
Gold - Michael Bowman

Pin Design
Bronze - Blanca Granados

Promotional Bulletinboard
Silver - Diana Mejia & Rosa Rodriguez

T-Shirt Design
Gold - Jeanette Gonzalez
Bronze - Sadrac Camacho

Quiz Bowl
Gold - Eric Diaz, Miguel Platero, Mariafernanda Salazar, Alexis Cruz & Sebastian Gomez
Silver - Jebari Wooten, Manuel Aramburo, Sebastian Miller, Jelani Wooten & Kevin Lopez

Advancing to State
Gina Milanovich - Creed
Ryan Culbertson - Pin Design
Shan Vo - Prepared Speech

Additional Recognition to our Nellie Coffman Middle School Chapter
Team Engineering - Gold & Silver
Chapter Display - Gold