Thursday, December 18, 2014

2014 In Review

Here's a look back at DATA Digital Imaging's proud moments of 2014 . . . 
  • 1 of 6 highlighted Apple Distinguished Programs 
  • California Partnership Lighthouse Academy status continued
  • Dia de Los Muertos Celebration - 2nd Place Photography
  • Coachella Valley Economic Partnership - October Student of the Month
  • ConnectEd Studios - 1st and 3rd Place
  • Cathedral City High School - Salutatorian and Golden Lion
  • California Student Media Festival - Honorable Mention, Fine Arts
  • San Bernardino Valley College Student Film Festival - Best Producer, High School
  • So Cal Student Film Festival - Best Experimental film
  • South Bay Student Video Festival - Excellence in Editing
  • DigiCom Student Film Festival - $14k in student achievement awards
  • SkillsUSA California - 3 Gold, 1 Silver, and 6 Bronze state medals
  • Palm Springs Art Museum's Fine Arts Creativity Awards - U.S. Bank for Creativity Award
  • Palm Springs Art Museum - Georgia Fogelson Scholarship
  • Palm Springs Art Museum - Two Museum Associates Council awards
  • - Makerbot for Creativity 3d printer donation
  • California Streaming photography contest- 3 Honorable Mentions
  • Desert Advertising Federation - 1st Place, Texting while Driving campaign 
  • Scholastic Art & Writing Awards - 1 Silver key, Two Honorable Mentions for photography
  • SkillsUSA Region 6 - 8 Gold, 7 Silver, and 3 Bronze medals
  • Unicorns & Trashcans iBook shared globally through Apple Education
  • Graphic Designs: CCHS scoreboards, Ramon Academy leadership tees, DATA gear & print media, CCHS theater poster & program, Desert Theater League logo, Speedwalker t-shirt design, and California Partnership Academies brochure & logo redesign 
  • Event Photography: PSUSD Champions of Excellence, Craftchella, Digicom Film Festival, El Paseo Fashion Week, Indian Wells Arts Festival, Palm Springs Modernism, Mary Pickford Oscars Night, and the Palm Springs Zombie Walk
  • Collaborations: Year 5 of the Student Creative global arts collaborations and Year 4 of the Rio Vista Collaborations. 
  • Publications: Press Enterprise 1000 Words, Scholastic Arts Storytelling with Friends, and Thrive! magazine Inside the Career Acadamies  
- Surf the details HERE -
MMXV already looks amazing!

Wednesday, December 17, 2014

1000 Words in Life

On Monday Nov. 24, three DI students were featured in the Life section of the Press Enterprise.
The article, titled 1000 Words, showcased the photography work of seniors Monico Casteneda and Cruz Moreno, as well as junior Mariafernanda Salazar.

Tuesday, December 16, 2014

Winter Workshops

During the month of December, DATA Digital Imaging hosted three excellent workshops, bringing the expertise of professionals into the studio classroom.
Dec. 3 & 4- Off Camera Lighting Product Shoot with photographers Chris Miller and Greg Peterson provided photography students with a hands-on approach to portable strobe and urban fashion. 

Dec. 4- Storyboarding for Animation with Frank Gutler offered a rare opportunity for animation students to work with the creator of AFI's infamous Door Scene and go deeper into storyboarding techniques.
A huge thanks to DigiCom for making this happen!

Dec. 15th- Game Design Creative Feedback with Joel Fashingbauer assisted four DATA game design teams as they prepare professional pitches for the 2015 SkillsUSA season.

Dec. 30th- Crime Scene investigation with Cathedral City Police CSO Glen Warnica aligned photography skills with documenting a crime scene for CSI SkillsUSA preparation. 

Monday, December 15, 2014

Demo Day 12.14

On Dec. 12th, the Digital Arts Technology Academy at Cathedral City High School was honored to host 28 educators from 14 southern California school districts as part of it's California Partnership Lighthouse Academy and Apple Distinguished Program status. Also in attendance for this day-long event were friends from Apple Education and The California Arts Project.

DATA shared a variety of program experiences, Academy structures, and provided lunch. But, the real voice of it's "creative culture" came from student presentations in the following areas

CCNews, Behind the Blue & CVEP
Donielle Gerrell

Looping Student2Student Mentoring
Kenia Meza, Miguel Platero & Hillary Rivera

Creative Tools from Middle to High School
Jebari Wooten & Manny Aramburo

Game Design
Sebastian Gonzalez, Juan Martinez, Luis Galindo & Celeste Medina

The Rio Vista Collaborations
Norma Vazquez & Ariana Davis

Junior Mentoring
Jason Bullen

From Mentoring to Internships
David Vo & Samuel Oropeza

Monday, December 8, 2014

RV Collab in SchoolArts Magazine

A short article on the Rio Vista Collaborations, an ongoing project between DATA DI and 3rd graders at Rio Vista Elementary School, was featured in the January 2014 issue of School Arts magazine.
SchoolArts is a national art education magazine committed to promoting excellence, advocacy, and professional support for educators in the visual arts for over 100 years and reaches 30,000 readers online and in print. 

Friday, November 28, 2014

Geared Up for Skills

Have we grown? Yes! Five years ago the DATA program launched it's first SkillsUSA season with only 24 students. For 2015, we now have 142 members to include four educators and 138 students (121 from CCHS and 17 from Nellie Coffman Middle School). With more then 28 different skill and leadership contests and 5 different grade levels, it is very safe to say that our hands are full as we gear up for regional and state events!

T-shirt Design
Pin Design
20 Second Elevator
Job Interview
Extemporaneous Speaking
Prepared Speech
Quiz Bowl
Occupational Health
Job Demonstrations
Action Skills
Chapter Display
Promotional Bulletinboard

Digital Cinema
TV Video Production
Audio/Radio Production
Broadcast News Production
3D Visualization
Graphic Imaging Sublimation
Interactive App/Game Design
Screen Printing Technology
Advertising Design
Graphic Communications
Career Pathway Showcase- AME
Web Design
Crime Scene Investigation
Mobile Robotics

Good luck to all 138 students!

Friday, November 21, 2014

Creative Fall Designs

Fall 2014 lent it self to another great set of creative DI designs!
T-shirt designs for Ramon Academy student leadership
Scoreboard graphics for CCHS football, basketball, and baseball
DATA Gear: Hats, beanies, hoodies, polos, stickers, buttons, and magnets
CCHS Theater poster and program designs for the fall performance of Noises Off!

and DATA MMXV print media: banners, posters, and teacher business cards!

Wednesday, November 19, 2014

Champions of Excellence

On November 3rd, The Foundation recognized a wide-range PSUSD's supporters of academy and career technical education. Not only were SkillsUSA officers present to speak about the DATA program, but DI students shot the event, and our very own Dianne Funk of the Indian Wells Art Festival was there to be honored for her amazing contributions to DATA over these years.

Día Dead 2014

Congratulations to DI Senior Jazmine Valles for her photograph earning 2nd Place at the 2014 Día de Los Muertos celebration at Desert Memorial Park!

The free community event on Nov. 1st showcased PSUSD high school and middle school artists, folkloric dancers, a community altar, music, food and family fun. Sponsored by The Well in the Desert and the Palm Springs Cemetery District.

Wednesday, October 15, 2014


Congratulations to DATA-SkillsUSA Vice President, David Vo, for being honored by the Coachella Valley Economic Partnership Board of Directors as Student of the Month! David spoke for several minutes during the October board meeting to Valley mayors, school board members, and business executives about his experiences in the DATA program and as a SkillsUSA member.

Friday, August 22, 2014

The MMXV DI Studio

Over the years, DATA Digital Imaging has shared what the studio/classroom looks like before and after school begins. Here's another peek using the 360Panorama app as we wrap Week 1 and head into 2015

... and after

Monday, August 18, 2014

Welcome to MMXV!

Welcome to the MMXIV - MMXV school year!

The entire document is reviewed with students the first day of school. As a means of saving paper, only the first and last 2 pages are sent home for households to read, sign, and return. 
If needed, a print copy maybe be requested.

See you at Back to School Night on Sept. 17th

Thursday, August 14, 2014

Distinguishing Apple Programs

In 2012, DATA Digital Imaging was recognized as an Apple Distinguished Program. Now approaching 2015, we are very excited to share that the DATA program at Cathedral City High School is one of 6 schools listed on the all new Apple Education Distinguished Schools page for it's unique emphasis on CTE visual arts.

and connect to our growing collection of digital books


Wednesday, August 13, 2014

ConnectEd California Arts

Last spring, ConnectEd Studios put out a call for the best student projects to be submitted to the ConnectEd Studios Student Gallery.  After reviewing work from 10 career pathways, a panel of judges that included Linked Learning and industry professionals selected three winners. It is a pleasure to share that two of the three works were 2014 DATA graduating seniors. 

Congratulations to... 

1st Place- Austyn Moreno
Land Rings, Digital Photograph

3rd Place- Jarelle Balanzat
Adolescence, Film poster design

Sunday, July 6, 2014

DATA Thrives in the Coachella Valley

The Digital Arts Technology Academy is proud to share that two 2014 graduates were highlighted as the cover article in the summer issue of Thrive! magazine- focusing on career academies in the Coachella Valley. The article Jacob and Anthony's Excellent Digital Adventure, shares the story of the grads while emphasizing all the salient points that make the DATA program top notch.

In case you missed the print copy that went home in the Sunday edition of the Desert Sun, you can view the digital version right here!

Monday, June 30, 2014

2014 Skills Nationals

From June 23rd to the 28th, four DATA students and DI teacher/SkillsUSA advisor Matt Cauthron attended the 50th SkillsUSA National Leadership and Skills Conference in Kansas City, MO with more then 6,000 other members from across the U.S. (including Hawaii, Puerto Rico, and Alaska).

Although they did not get on the winners podium this year, everyone learned a great deal, put forth their best effort, and are looking forward to being leaders and preparing for the 2014-15 season! Here is how they ranked amongst the rest of the United States

Audio / Radio Production
11th out of 18 Teams

Screen Printing Technology
15th out of 20 Individuals

Graphic Communications
20th out of 22 Individuals

The 50th anniversary strikes the end of the NLSC being held in downtown Kansas City.  The next 5 will be take place Louisville, Kentucky and should provide for an all new experience. 

Thursday, June 12, 2014

2014 DATA Grads

Congratulations to the 8th class of DATA graduates!

This class of 62 seniors was the largest group in the history of the program, boasted the largest number of students accepted to four-year schools, and earned over $72,000 in scholarships and awards. 

Tuesday, June 10, 2014

Desert Theater League Design

Congratulations to sophomore Jadin Wash for his design being selected as the new logo for the Desert Theater League! His work was chosen from among 20 submissions created during the 2nd semester Media Literacy class and will be used online and in-print for the Coachella Valley non-profit.

Monday, June 9, 2014

Sara Lopez Street Honored

Congratulations to DATA-SkillsUSA senior, CCHS Salutatorian and Golden Lion, Sara Lopez for having a street named in her honor at the corner of Date Palm and Dave Kelly Road!

Saturday, June 7, 2014

So Cal Film Fests

Congrats to the following DATA DI artistos for making the grade outside the classroom at several California student media festivals this Spring...

Honorable Mention, Fine Arts
Jonathan Serna
Give Me a Second

Best Producer: High School
Melissa Medina
On My Way

Jonathan Serna
Give Me a Second

Excellence in Editing
Jonathan Serna
Give Me a Second

AND for the 1st time, DATA films will show during the Palm Springs International ShortFest
as part of the DigiCom 2014 Live and Learn portion

On My Way by Melissa Medina
Me by Brandon Honaker
Sunnylands Etiquette by Clarissa Cisneros
Technology in Education by Donielle Gerrell
I Am Human by Marissa Cruz
Bleeding Yellow by Jarelle Balanzat
Give Me A Second by Jonathan Serna

Tuesday, June 3, 2014

UCR Sold!

Congratulations to DI students Norma Vazquez, Jazmin Acevedo, and Sara Lopez for their Dia de Los Muertos prints selling from the PSUSD Showcase Art exhibition at UCR, Palm Desert! The work was purchased by Michelle Gonzales, Special Projects Manager at UCR for her personal collection and as gifts in appreciation for her USC doctoral professors.

Wednesday, May 28, 2014

2014 Golden Lions

Congratulations to the following DATA students for receiving Cathedral City High School Golden Lion awards!

Jason Bullen - Digital Arts
Melissa Medina - CSF, Social Science, Mathematics, and Digital Arts
Sara Lopez - CSF, English, Science, and The Golden Lion
Jarelle Balanzat - Social Sciences
Zaira Garcia - Digital Arts
Jonathan Serna (not pictured) - Digital Arts

Thursday, May 8, 2014


The 2014 DigiCom Film Festival was an amazing success! Schools from throughout PSUSD were represented in celebration of digital storytelling through critical thinking, creativity, and collaboration. The Digital Arts Technology Academy made a return with 17 student films from DATA Digital Storytelling in addition to the DATA DI + Rio Vista Elementary collaboration, On My Way

DATA sincerly appreciates DigiCom and NBC Universal for supporting the talent of its students with nearly $18,000 this year!

DATA-SkillsUSA $4,500
The DI + Rio Vista Collaboration $2,000
and individual student awards
Jarelle Balanzat (UCLA) $2,500
Sara Lopez (UC Berkeley) $2,500
Melissa Medina (UC Santa Barbara) $2,500
Clarissa Cisneros (CSU Dominguez Hills) $1,500
Genevieve Knight (CSU San Bernardino) $1,000
Gabrielle Knight (CSU San Bernardino) $1,000

Sunday, May 4, 2014

A Mentor Lost

The DATA program will truly miss one of it's most amazing community partners and mentors, Chas Allen.

Chas was the co-owner of Photo Colorgraphix, a career photographer, large-scale printing specialist, and aficionado of chilis from Hatch, New Mexico. He originally connected with the DI program during the Earth Through a Lens environmental photography series and hosted many visits to his shop in Palm Desert providing excellent hands-on learning experiences to students preparing for SkillsUSA. In 2013, he joined the DATA mentoring program and had a strong impact on his four student mentees.

Saturday, May 3, 2014

Now Showing @ UCR

DATA Digital Imaging is very pleased to announce that six student photographs will be on display at the University of California, Riverside - Palm Desert campus. The images will be shown as part of a collection of PSUSD high school works from April 28th through June 6th and will be up during the Pathways to Success college scholarship awards night.

Congratulations to 
Norma Vazquez (Sophomore)
Melissa Guevara
Sara Lopez
Jonathan Serna
Jasmine Acevedo
Austyn Moreno

Sunday, April 27, 2014

SkillsUSA California 2014

72 students (including 4 from Nellie Coffman Middle School) had an amazing experience at California's 47th Annual State Leadership Conference and SkillsUSA Championships, April 24th-27th, at the Town and Country Resort down in San Diego. 

16 DATA students medaled in 9 out the 21 skill and leadership competition areas entered, with four representing Cathedral City and the State of California in Screen Printing Technology, Audio/Radio Production, and Graphic Communications at the 50th Annual National Leadership and Skills Conference in Kansas City this June.

Not only did DATA students enjoy the challenges as competitors at the largest SkillsUSA event so far in California, but four also donated their time as Courtesy Core volunteers.

Congratulations to the following students!

Screen Printing Technology
Gold - Chris Rodriguez

Graphic Communications
Gold - Eric Cuahizio

Audio / Radio Production
Gold - Norma Vazquez and Jessie Rojo

Gold - Viviana Martinez
Bronze - Jennifer Reynoso

20 Second Elevator
Silver - Samuel Oropeza
Bronze - David Vo


Bronze - Jennifer Varela

Prepared Speech

Bronze - Sara Lopez

Chapter Display

Bronze - Andrea Alvarez, Denys Loaiza, and Yolanda Cortez

Career Pathway Showcase

Bronze - Denise Gonzalez, Isreal Chavez, and Bonnie Vo

A HUGE thank you to all the educators and community partners that helped to make this happen for Digital Arts Technology Academy students!!!

View State photos here!
Or visit for more information

Tuesday, April 22, 2014

Fines Arts Creativity 2014

Congratulations to the following DI seniors for being recognized by the Palm Springs Art Museum at the Fine Arts Creativity Awards and Scholarship celebrations!

U.S. Bank for Creativity Award
Jonathan Serna
Self-Loathing Narcissist
Multimedia (Mixed-media photograph and digital video)

Georgia Fogelson Scholarship
Mayra Garcia
Attending Riverside Community College

Museum Associates Council 
Jarelle Balanzat
Attending UCLA Design Media Arts
Melissa Medina
Attending UC Santa Barbara  

Monday, April 21, 2014

Shooting Craftchella 2014

DATA Seniors Austyn Moreno and Jonathan Serna had the unique opportunity to apply their camera skills to one of the Coachella Valley's most coveted annual events- the Coachella Music and Arts Festival. For both weekends they worked alongside artists and in  partnership with the Coachella Valley Art Studios shooting photography and video in support of DIY craft culture.

Once again, this was an amazing learning experience that simply can not be replicated in the classroom and truly provides the means of "Focusing Student Creativity."

Saturday, April 19, 2014

Hot Purple Photography for the Arts

For the fourth year in a row, DATA Digital Imaging has worked in partnership with Diane Funk Enterprises to shoot the Indian Wells Arts Festival. Last year, a new component was added to setup a solar powered green screen studio in collaboration with the local company Hot Purple Energy.

This year, not only did students shoot the event photography, interact with the public while operating the green screen studio, and Photoshopped attendees into an oil painting by artist Julie Dunn, they were also provided a pre-festival discussion in the DI studio with Palm Springs Life magazine web editor, Jim Powers, local life-style photographer/DATA Mentor Chris Miller, and Hot Purple Energy Owner David Herlinger. During the visit, students were treated to Miller's Coachella Fest photography and given clear art direction as to the type of images needed to promote such an event.

DATA DI is very pleased to continue such an excellent community partnership!

Saturday, April 5, 2014

MakerBot for Creativity

DATA Digital Imaging is very pleased to announce that their first 3d printer has been funded, delivered, and put into action!

This was made possible through a special initiative to put a 3d printer in every high school in America through a partnership between MakerBot,, and Autodesk in response to a call to action by President Obama. 

DI looks forward to bringing student 3d designs to life with this relatively new and powerful technology.

Tuesday, April 1, 2014

Fashion Week El Paseo 2014

The DATA program was again honored to be the only school in the Coachella Valley to have students shoot Fashion Week El Paseo. The event is a coveted week-long opportunity for both photography and video students to work alongside industry professionals in a dynamic environment that can not be replicated in a classroom.

In addition to working behind the cameras and on the media platform, DATA students also take advantage of volunteering at the event to earn community service hours.

Sunday, March 30, 2014

DI Presents to National Arts

On March 30th, DI teacher Matt Cauthron and Senior/CCHS Salutatorian Sara Lopez presented at the National Arts Education Association conference in San Diego. DATA DI was honored to share their local and global collaborations with arts educators from across the country.

Monday, March 10, 2014

Streaming California Inspiration

Congratulations to the following DI juniors for their work being selected as Honorable Mentions in the 2014 California Streaming photography contest!

Baby by Alexa Comacho

Role Model by Yesenia Salas

Inspiration by Elsa Magana

Friday, March 7, 2014

Speedwalker Designs

Last month, several DI students worked together on a t-shirt design for the local band, Speedwalker, to help promote them for a spot at the 2014 Tachevah Block Party. Shirt sales went so well that guitarist and CCHS teacher Glenn Keskey decided to donate 100% of the profits to the students in support for their upcoming SkillsUSA California competition in April.

Saturday, March 1, 2014

2014 Desert AdFed Award

 Congratulations to DI seniors Tracy Sanchez and Mayra Garcia for their texting while driving campaign earning 1st Place and $3,000 from the American Advertising Federation of the Desert! They were honored on stage at the 2014 Addy Awards at The Show at Agua Caliente Resort and provided the opportunity to mingle with local advertising creatives from the greater Palm Springs area. 

This year's contest asked students from each Coachella Valley high school to design an advertising campaign around the theme and create one print and one electronic media piece with a unifying design. The top three awarded students will have their work shared with the community via their respected media outlets. The DI students will see their billboard displayed with the help of Lamar Outdoor Advertising and their video shown on local television.