Monday, April 29, 2013

An Apple Distinguished Program

Cathedral City, CA - April, 26, 2013
The Digital Arts Technology Academy’s Digital Imaging program is pleased to announce that it has been named an Apple Distinguished Program for 2012-2013 school year.
The Apple Distinguished Program designation is reserved for programs that meet criteria for innovation, leadership, educational excellence, and demonstrate Apple’s vision of exemplary learning environments.
The selection of DATA Di as an Apple Distinguished Program highlights its successes in enhancing and extending teaching and learning with thoughtful and innovative implementations of technology. Lead by Matt Cauthron, an Apple Distinguished Educator, this program “Focuses Student Creativity” by connecting a variety of digital arts technologies with local and global community collaborations. Students produce high quality professional work in photography, animation, graphic design, video, and digital books that connect student passions with real-world professional opportunities. 
You can learn more about the strength of this amazing program, see its successes, or download their free iBooks at
The Digital Arts Technology Academy at Cathedral City High School prepares students for college and career, while developing their passion for one or more digital arts areas. Students in the Academy graduate at a higher rate, are provided access to a range of technologies, interact with a variety of design, arts, and media professionals, and have attended nearly 40 different colleges and universities. Alumni have gone on to start their own businesses, become game designers, photographers, illustrators, artists, educators, medical practitioners, and work in the media. 

Friday, April 19, 2013

Earning California Gold at SkillsUSA

53 students and four DATA teachers had an amazing experience at the 46th Annual State Leadership Conference and SkillsUSA Championships, April 4th-7th, at the Town and Country Resort down in San Diego. 

18 students received medals in 10 out the 15 skill and leadership competition areas entered. Four golds were earned with the opportunity to compete at the 49th Annual National Leadership and Skills Conference in Kansas City this June against other students from around the U.S.

6 students will be representing Cathedral City and the State of California in Screen Printing Technology, Audio/Radio Production, and Promotional Bulletin Board. DATA also earned gold in Graphic Communications and had four students who donated their time as Courtesy Core volunteers.

Congratulations to the follow students!

Screen Printing Technology
Gold - Paul Acevedo
After 5 years in the States!

Audio / Radio Production (Team)
Gold - Sebastian Gomez and Alan Anguiano
1st Place as freshmen

Graphic Communications
Gold - Sebastian Vasquez
Returned as a junior to take 1st!

Promotional Bulletin Board (Team)
Gold - Crystal Zacarias, Mariah Wells, Tammy Melendez
Simple designs make a difference!

Career Pathway Showcase - Art, Technology, Communications (Team)
Silver - Jessica Gallardo, Melissa Munoz, Jazmin Simon
They were completely surrounded by the enemy

Chapter Display (Team)
Silver - Kaylin Murphy, Melissa Munoz, Jazmin Simon
PDP test broke the tie
Silver - Antonio Arce
Our bravest freshman yet!

Broadcast News Production (Team)
Silver - Kaylin Murphy, Sara Lopez, Taylor Burns, Linda Ha
Missed Gold by .4%!

Digital Cinema Production (Team)
Bronze - Jonathan Serna, Isreal Chavez
Waited 12 hours after finishing to see the judges

Prepared Speech
Bronze - Moises Murillo

Courtesy Core Volunteers
Jeanette Segoviano, Geraldine Morataya, Kenia Meza, and Maria Gonzalez
SkillsUSA CA wouldn't have gone on w/out ya!

View State photos here!
or visit for more information

Wednesday, April 17, 2013

Hot Purple Festival Photography

Ever thought that a digital arts classroom could partner with a local solar energy company? Well, this year DATA Digital Imaging and Hot Purple Energy teamed up to shoot "where art is happening" at the Indian Wells Arts Festival.

Di has been working with festival producer Diane Funk for three consecutive years now shooting the event with student images being used online and in print. This year we notched it up a level by staging a full green screen studio completely run on energy harnessed from the sun! Festival goers were shot on-sight by a team of 12 students over the 3-day event, then Photoshopped into this year's festival print, Trail to the Pyramids, by artists Linda and Dusty Kinman.
"It was amazing to know that our computers and studio lights were seamlessly being powered by the sun. It was also great to work as a team with such an enthusiastic company like HPE who truly believe in doing exciting things in our community."
-Manuel Gomez
Di Junior and Photo Project Manager


Monday, April 8, 2013

Inspiration(al) Creativity

Congratulations to Di junior Jarelle Balanzat for winning the 2013 Joe and Pamela Bonino Award for Photographic Creativity from the Palm Springs Art Museum. The annual Fine Arts Creativity Awards and Scholarships was held on Match 16, 2013 at the Museum's Annenberg Theater. This is the 2nd time that DATA Digital Imaging has won this prestigious award in recent years.

Le Parkour
Digital Image

"My name is Jarelle Balanzat, I am a Junior at Cathedral City High School and am part of the Digital Arts Technology Academy. I find it convenient that a digital image can fabricate a new reality and provide an entrirely new level of inspiration from single elements captured in various moments of time.

I built this false reality of image and scanned pencil as an homage to a friend who struggles to go beyond. He is one who enjoys exploring his environment through Parkour, the art of displacement, in hopes of climbing above normality to obtain his dreams. It it is this, too, that I find to be an inspiration."

Monday, April 1, 2013

Building A Fashionable Tradition

The Digital Arts Technology Academy is honored to be the only school in California with the privilege of shooting the annual El Paseo Fashion Week four years in a row.

During the week of March 18-23, 2013, twelve DATA students worked alongside professional photographers from throughout the Southwestern U.S. to shoot the high energy event.