Amplify! Branding Challenge. Students competed in teams to develop Identity Systems for the Amplify / Inksanity hair and tattoo studio in Palm Desert, Ca. which included a logo, studio photography, business card, rack card and promotional poster. Each student on the team had different jobs during the process as they acted as a professional design agency.
Fausto emphasized the following items as students participated in the client briefing, worked out designs, shot original photography, and pitched final products
- art as the foundation for design
- the importance of sketching your designs before hitting the computer
- the importance of communication and working as a team
- what identity means for designers in today's industry
The final products crafted by the two teams were pitched for client consideration to the owners of the hair and tattoo studio.