During the month of May DATA Di students worked with local designer Luis Fausto of Synergy Designs on the Amplify! Branding Challenge. Students competed in teams to develop Identity Systems for the Amplify / Inksanity hair and tattoo studio in Palm Desert, Ca. which included a logo, studio photography, business card, rack card and promotional poster. Each student on the team had different jobs during the process as they acted as a professional design agency.
Fausto emphasized the following items as students participated in the client briefing, worked out designs, shot original photography, and pitched final products
art as the foundation for design
the importance of sketching your designs before hitting the computer
the importance of communication and working as a team
what identity means for designers in today's industry
The final products crafted by the two teams were pitched for client consideration to the owners of the hair and tattoo studio.