On Saturday, March 11th at the Ace Hotel and Swim Club in Palm Springs, three DATA Digital Imaging students were awarded as part of the Desert Ad Fed's 2017 WOW Advertising Scholarship competition. DI students swept the valley-wide competition earning a total of $7,600 for students and the classroom. All entries were required to produce a single ad campaign that included both electronic and print media surrounding the theme of addiction.
On February 10th and 14th, DATA junior photographer Daniela Gonzalez had the rare opportunity to be a part of the student media team to shoot artist Phillip K. Smith in the field and in his studio as he prepared for Desert X 2017.
In 2011 when Adrian Cuevas graduated from the Digital Arts Technology Academy, he had no idea he would become a Palm Springs business owner. After several years of working for others, this DATA alum decided to open Interstellar Comic Books and Collectibles.
On Feb. 13th, Adrian returned to share his career path with DATA DI, interview kids for an internship, AND offer up a t-shirt design contest for interested students. We thank Adrian for giving back to the Academy and wish his business venture well.
The selected intern will begin by building and launching a website, managing inventory, and assisting community event planning.
On February 11th, the DATA Digital Imaging crew photographed the 2nd Annual Taste of Jalisco festival. The festival celebrates the 20th anniversary of the sister city relationship between Cathedral City and Tequila, Jalisco (Mexico). The event offered excellent professional practice for event photography and supplied the City of Cathedral City with a wonderful collection of promotional images.