Monday, March 13, 2017

2017 Ad Fed Winners

On Saturday, March 11th at the Ace Hotel and Swim Club in Palm Springs, three DATA Digital Imaging students were awarded as part of the Desert Ad Fed's 2017 WOW Advertising Scholarship competition. DI students swept the valley-wide competition earning a total of $7,600 for students and the classroom. All entries were required to produce a single ad campaign that included both electronic and print media surrounding the theme of addiction.

Congratulations to the following students

$2,000 1st Place
Rebecca Wenger

$1,500 2nd Place
Pamela Montenegro

$1,250 3rd Place
Luis Rodriguez

Wednesday, March 8, 2017

DATA Awarded Distinguished Academy

On Monday, March 6th at the 2017 Educating for Careers conference in Sacramento, The Digital Arts Technology Academy was recognized as a Distinguished Academy by the California Department of Education. DATA now sits as one of 18 in California to receive this honor and Cathedral City is now one of three high schools in the entire state to be the home of two programs with this award.

Congratulations to the DATA team, students, CCHS administration, community partners, and PSUSD Career and Technical Education for their collective efforts in making this happen!

Learn more about 

Thursday, February 16, 2017

Shooting Desert X w/PKS3

On February 10th and 14th, DATA junior photographer Daniela Gonzalez had the rare opportunity to be a part of the student media team to shoot artist Phillip K. Smith in the field and in his studio as he prepared for Desert X 2017.

Desert X is a collection of site-specific installations by emerging artists from the Coachella Valley. It will run for 1 month bridging Modernism Week Palm Springs and the first weekend of the Coachella Music and Arts Festival.

Monday, February 13, 2017

An Interstellar Alumni

In 2011 when Adrian Cuevas graduated from the Digital Arts Technology Academy, he had no idea he would become a Palm Springs business owner. After several years of working for others, this DATA alum decided to open Interstellar Comic Books and Collectibles

On Feb. 13th, Adrian returned to share his career path with DATA DI, interview kids for an internship, AND offer up a t-shirt design contest for interested students. We thank Adrian for giving back to the Academy and wish his business venture well. 

The selected intern will begin by building and launching a website, managing inventory, and assisting community event planning. 

Check out his 

A Taste of Jalisco

On February 11th, the DATA Digital Imaging crew photographed the 2nd Annual Taste of Jalisco festival. The festival celebrates the 20th anniversary of the sister city relationship between Cathedral City and Tequila, Jalisco (Mexico).  The event offered excellent professional practice for event photography and supplied the City of Cathedral City with a wonderful collection of promotional images.

Also visit