Tuesday, April 1, 2014

Fashion Week El Paseo 2014


The DATA program was again honored to be the only school in the Coachella Valley to have students shoot Fashion Week El Paseo. The event is a coveted week-long opportunity for both photography and video students to work alongside industry professionals in a dynamic environment that can not be replicated in a classroom.

In addition to working behind the cameras and on the media platform, DATA students also take advantage of volunteering at the event to earn community service hours.

Sunday, March 30, 2014

DI Presents to National Arts


On March 30th, DI teacher Matt Cauthron and Senior/CCHS Salutatorian Sara Lopez presented at the National Arts Education Association conference in San Diego. DATA DI was honored to share their local and global collaborations with arts educators from across the country.

Monday, March 10, 2014

Streaming California Inspiration

Congratulations to the following DI juniors for their work being selected as Honorable Mentions in the 2014 California Streaming photography contest!

Baby by Alexa Comacho

Role Model by Yesenia Salas

Inspiration by Elsa Magana



Friday, March 7, 2014

Speedwalker Designs

Last month, several DI students worked together on a t-shirt design for the local band, Speedwalker, to help promote them for a spot at the 2014 Tachevah Block Party. Shirt sales went so well that guitarist and CCHS teacher Glenn Keskey decided to donate 100% of the profits to the students in support for their upcoming SkillsUSA California competition in April.

Saturday, March 1, 2014

2014 Desert AdFed Award

 Congratulations to DI seniors Tracy Sanchez and Mayra Garcia for their texting while driving campaign earning 1st Place and $3,000 from the American Advertising Federation of the Desert! They were honored on stage at the 2014 Addy Awards at The Show at Agua Caliente Resort and provided the opportunity to mingle with local advertising creatives from the greater Palm Springs area. 

This year's contest asked students from each Coachella Valley high school to design an advertising campaign around the theme and create one print and one electronic media piece with a unifying design. The top three awarded students will have their work shared with the community via their respected media outlets. The DI students will see their billboard displayed with the help of Lamar Outdoor Advertising and their video shown on local television.






Wednesday, February 26, 2014

A Return to Gnomon (and Beyond!)

In May 2011, DATA made it's first visit to the Gnomon School of Visual Effects in Hollywood. As graduating seniors reflected on experiences in their fours years in the Academy, they frequently mentioned that visiting this specialty school was a true highlight in their high school career.

Three years later, DATA returned to Gnomon with nearly 100 excited 8th and 9th grade students interested in digital arts. Beyond sharing this experience with an entirely new group of students considering careers in the AME industry, this trip was made even more special with an additional stop to visit the space shuttle Endeavor at the California Space Center. 

Especially interesting to students was
  • Seeing an amazing collection of skill sets using a range of animation and software tools
  • Visiting the original site of where Technicolor film processing occurred (RE: Wizard of Oz)
  • A video game arcade as a 'research lab'
  • Seeing how art and design skills can be applied to a high-end career
  • Learning about student summer workshops
  • The materials, cost, and fact that the shuttle was 'Made in California' by hand!

Hot Purple Modern Photography

On February 15th, 16th, 17th, 22nd and 23rd, DATA DI students once again ran a solar powered green screen studio with Hot Purple Energy. This time the event was during Modernism Week in downtown Palm Springs.

Students shot tethered into Aperture and used Photoshop to composite images onto some very "Palm Springs" backgrounds. The energy for the studio, live band, charging station, and old school pinball games were collected from roof top cells and routed to mobile solar generator.

Friday, February 21, 2014

Student Photo Hits Modernism


Congratulations to DATA senior, Jennifer Varela, for her photograph of the Modernism Show booth being selected for articles in both the Hollywood Reporter and Architectural Digest!
"It was great working with local filmmaker, Vincent Sassone, to shoot stills for the grand opening of Modernism Week. Its super exciting seeing my photography recognized this way and I'm looking forward to working more with local designers in this industry."
-Jennifer Varela

Apple Distinguished Program Cont'd

The Digital Arts Technology Academy's Digital Imaging program is very proud to further it's recognition as a 2013-15 Apple Distinguished Program for innovation, leadership, and educational excellence. This award truly comes from the amazing talent of the students and the network of educators that support the program!

Learn more about the program by 

Wednesday, February 12, 2014

Applebaum Award Well Deserved

A very special congratulations goes out to our very own DATA coordinator and counselor, Deborah Applebaum, for being selected by PSUSD as the 2013-14 Site Support Employee of the Year! Mrs. Applebaum was recognized on Feb. 11th in front of the district's school board and interviewed for consideration at the county level.

Everyone in the DATA program knows and appreciates the hard work and dedication that she has put into the Academy over the past 10+ years and understands what a valuable resource she has been for CCHS at large.