Monday, January 16, 2017

Expanding Youth Town Hall

On Monday, January 16th, the Town Hall Speaker Series 2017 launched it's first of four lectures with NASA Astronaut Scott Kelley at the Renaissance Indian Wells Resort and Spa.

As part of this special event in the desert, the Youth Town Hall component, provides students from 22 Coachella Valley high schools an opportunity to attend a lecture or become one of 8 Youth Ambassadors in the program.

For many years,  DATA has had an Ambassador selected and been right there to capture each night's event with a dedicated video team. For 2017, DATA was fortunate to have been awarded two Youth Ambassadors who will introduce the notable presenters and has added a team of photographers who will capture student participation and provide social media assets directly to the series' Executive Director.

Stay tuned for more to come this spring!

Thursday, January 12, 2017

#PSIFF Student Screening Day 2017

On January 9th, 200 DATA students joined about 700 other PSUSD high school and UC Riverside students at another amazing year of the Palm Springs International Film Society's Student Screening Day. This year students viewed

A Man Called Ove (Available on Netflix)
An irresistible adaptation of Fredrik Backman’s best-seller is a touching, comic crowd-pleaser. Through flashbacks, it chronicles the life and times of a stubborn, short-tempered man with steadfast beliefs, strict routines and the sense that everyone around him is an idiot. Bring tissues.

and The Eagle Huntress
An enchanting and empowering non-fiction film shot and edited with the virtuosity of a big studio feature, Bell’s soaring debut is the story of 13-year-old Aisholpan, destined to teach her clan’s elders that yes, a girl can hunt with a golden eagle just like a boy, only better.

The special treat came from Director Hannes Holm and Cinematographer Göran Hallberg as they shared their filmmaking process and provided motivation for students in the audience. 

Another huge thank you goes out to the Palm Springs International Film Society as well as VAPA Coordinator Louisa Castrodale for making this annual event so special!

Wednesday, December 21, 2016

Free Family Portraits

During the four weekends from Thanksgiving to Christmas break, DATA Digital Imaging students ran Free Family Portraits in partnership with the Cathedral City Library. This special community service project invited friends, families, and pet owners in for free portraits managed and operated entirely by DATA photography students for the second year in a row.

Small groups of students operated the mobile studio, handled appointments, edited on location, and delivered images to a wide variety of families in the community.

A very special thank you to 
Librarian Joshua Kunkle
for providing the studio space and supporting our students!


Tuesday, December 20, 2016

Student Design Runs in Desert Sun

As part of our ongoing relationship with the City of Cathedral, DATA Digital Imaging Junior Angela Inprom, had her ad selected to be published in the Desert Sun.
The half-page advertisement ran to promote the city's 35th anniversary and annual balloon festival and was made possible in collaboration with Chris Parman, Cathedral City Communications and Events Manager. 

Monday, December 12, 2016

Addicted to AdFed

On December 7th, members from the Desert Ad Fed lead a workshop in DATA's Digital Imaging lab at Cathedral City High School to assist students with their upcoming Addiction campaign scholarship contest.

The 2-hour workshop, conducted by professionals from Lamar Outdoor Advertising, Alpha Media Group, and the marketing team at Fantasy Springs Casino, were made available to the juniors and seniors to answer questions about the valley-wide competition as well as what it takes to build a career in marketing and advertisement.

Thank you again Desert Ad Fed!